New LeBron Banner

Cavs Rumors: New LeBron James Banner Could Be Raised Very Soon


What was once an iconic image from the first LeBron James era could be making a comeback to downtown Cleveland, according to a report on Tuesday on the Cleveland Plain Dealer’s website.

That image would be the 10-story banner of James with outstretched arms under a puff of chalk that was once plastered on the city’s Landmark Office Towers. The building houses the headquarters of the Sherwin-Williams Company, and is within breathing distance of Quicken Loans Arena.

The original banner (adorned with the slogan “We Are All Witnesses”) had been abruptly taken down in July 2010, within days after James’ announcement (aka “The Decision”) that he was going to sign with the Miami Heat. Since that time, two non-sports-related images have adorned the building.

The one difference with this new version will be that James’ image will be facing a crowd, rather than the downtown Cleveland area. It will also have no slogan, though it will have the ubiquitous Nike swoosh.

On Thursday, the city of Cleveland’s Design Review board will vote on the proposal, followed one day later by a vote by the city’s Planning Commission. Unless something drastic takes place, the proposed vote is expected to have little or no problem passing.




Brad Sullivan is a lead writer for Cavs Nation. He has spent much of life in the Cleveland, Ohio area, and has remained a Cavalier fan from their 1970 beginnings through the return of LeBron James. While that fandom was sorely tested during the Reign of Error known simply by one word, Stepien, that overall historical perspective will be part of his writing for Cavs Nation in the months ahead.

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